Blogging approaches and tips from Compendium Blogware founder Chris Baggott at the Boston SEO Meetup
Keep in mind
Most blog readers are first-timers, very few are subscribers
People are telling you their problem, really blogging for 1st-time visitors
People want to read how you’ve solved a problem like mine
Talk in language of your customer, talk about what you’ve done
Talk about what the customer cares about
Be pithy
Have bold calls to action
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