If you're a consultant, this little piece of advice is going to help you make a lot of money this year. Stop selling Social Media to your clients.
You heard me.
I started doing this in 2006, and while I was able to generate dozens of clients who would pay for my services. The benefits were online exposure, SEO ranking, and clients leads, but these were small benefits compared to what I really wanted, which was to transform their marketing services and boost their profitability. The problem was…
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Added by Jim Durbin on January 13, 2010 at 1:27pm —
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Well congratulations folks - you're all part of a 1,000 member Ning group, grown organically and with a minimum of fuss.
To celebrate - I'm giving away Training DVD's to three lucky winners
The first is Selling Products Using Social Media.
This is great for those of you who either work inside or are pitching to small business owners. This covers some basics on using social media sites, auction sites, and local classifieds to boost your marketing dollar. It's an hour and a half of prime…
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Added by Jim Durbin on December 15, 2009 at 3:43pm —
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I was having a conversation with a friend of mine yesterday - he was talking about the commercial potential of Foursquare, and even noted that Mashable thinks FourSquare will be the next Twitter or Facebook.
I guffawed - or snorted, or something, because my wife felt it important enough to give me a bit of a dressing down later. As she pointed out, not everyone has been in the trenches as long as I have, and the wonder of social media, which is so important for the initial success of new softwa…
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Added by Jim Durbin on November 23, 2009 at 9:09am —
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I should probably be more upfront about this on the sidebar, but if you're posting links to drugs, or sex, or making money through google I'm just deleting and banning you without a second thought.
Let me know if someone is doing this in their profile - this is for real people, not the scum of the internet. And yes, if that's you, you're the scum of the internet. I do sometimes make mistakes, or run into someone who writes me, and I reinstate them, but I just don't have time to chase them down.…
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Added by Jim Durbin on September 6, 2009 at 7:02pm —
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I had the distinct pleasure of joining Michael Kelemen on the Recruiting Animal Show yesterday to talk about Facebook. If you've never listened to the show, prepare yourself. It's a call-in show of rowdy miscreants and the occasional unsuspecting guest, all run by the Recruiting Animal himself. Yesterday's show had some technical difficulties, but the callers jumped in and grilled me, argued with me, and asked a lot of great questions.
There's a segment of the online recruiting world that just…
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Added by Jim Durbin on August 20, 2009 at 5:10pm —
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One of my clients is looking for a search marketing manager in Minneapolis - a job that incorporates a lot of social media, as this practice has impacted search in a big way in the last few years.
Basically you're looking at a search manager skilled in PPC, Organic Search, analytics, and conversion, who knows how social media can amplify those efforts. This is not a sales position, but a management position overlooking a staff that will add four more employees in the coming months.
If you're t…
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Added by Jim Durbin on July 19, 2009 at 8:15pm —
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I've been toying with the idea of a conference call for social media candidates. This would be a monthly call where people looking for work in the industry get on and ask questions or share information on their job search.
Is that something we'd be interested in doing? I have a free conference line, but like all ideas, it only makes sense if there's interest.
Comment or email me below.
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Added by Jim Durbin on June 12, 2009 at 8:43am —
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The following is a job posting. It goes here because I can't figure out how to give myself free job postings on the job board to the right. Read carefully if you're interested. I won't reply to obvious mismatches. Feel free to discuss your thoughts on the position in the comments
A white-label social media company is looking for a set of social media engineers to work in Chicago and New York in tandem with sales account executives. We call them social media engineers because the position…
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Added by Jim Durbin on May 28, 2009 at 4:52pm —
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I'm speaking with a few payrolling firms that specialize in technical staffing, and have been wondering if this might be of use to the JobsinSocialMedia community. It's not a difficult thing to say that hiring is tough right now, and many companies are reluctant to hire anyone, much less social media folks.
At the same time, many of you like the comfort of regular checks.
My solution is simple - I'm putting together an easy payroll option for those who have landed a client, but don't want to g…
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Added by Jim Durbin on May 14, 2009 at 11:30pm —
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I'm working on a position for a company that is a hybrid for the Public Relations/Social Media field. Rather than post a boring job description, I figured I'd post what I really wanted. Note that this is not a job description you'd put on Monster, but it's perfectly acceptable for Ning networks, LinkedIn, and of course email and IM communication while headhunting through social media.
Looking for a St Louis based in-house Public Relations top performer with a heavy dose of working with t…
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Added by Jim Durbin on May 6, 2009 at 10:43pm —
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Here's the music
13 Overkill.m4aRight click and open in a new tab
I can't get to sleep
I think about the implications
Of falling in too deep
I get so many notifications
Especially at night, I worry about optimization
I know I'll be alright,
Perhaps I just need Facebook pagin'
Day after Day, Twitter leers
Night After night, my life…
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Added by Jim Durbin on April 22, 2009 at 7:30pm —
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Let's say you're a salesperson who job it is to call on CFO's of construction supply companies in Massachusetts. You probably have a database, maybe a list sheet, a subscription to Hoover's, and of course your thousands of cold leads from that trade show you went to but never followed up on.
You've heard about LinkedIn, and you have an account, but so far you haven't figured out how to make it work for you.
I've got good news for you. Copy and paste this into Google.
site:www.linkedin.com "gr…
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Added by Jim Durbin on April 13, 2009 at 7:44pm —
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Mobile marketing isn't taking off. At least, it's not taking off the way it should.
I know some of these guys. They can set up some really radical promotions that combine social media tools with viral marketing and have an impact far in excess of the money you spend. But no one does it.
Partly, it's the risk factor. If you think finding a social media marketing consultant or employee with experience is hard, wait until you try to find someone who has run a comprehensive, integrated mobile plan…
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Added by Jim Durbin on April 7, 2009 at 11:01pm —
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Amber over at altitude gives us the skinny on what
her job as a community manager really means. Good reading, especially for those planning to be in this position or hiring for it.
As a community director, I see my role as a bit of a blend: part business development, part client services, part communications (like marketing and PR all smashed together). In short, my job is to stay connected and engaged with the…
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Added by Jim Durbin on March 29, 2009 at 10:17pm —
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I'm a fan of buying relevant domain names. Notice I said relevant. I think a lot of people buy them and don't do much with them, and I try to get some content on each, but one particular name has really fallen by the wayside.
It's a shame, because this particular blog is a first page search on Google for "blog case studies" and "blogging case studies." It's
BlogCaseStudies.com
So here's the deal. If you want exposure, and you have a decent story to…
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Added by Jim Durbin on March 10, 2009 at 10:42pm —
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If you look to your left, there's a new ad for the
Brandstorming store. It's a series of screencast trainings for social media I've put together in partnership with the Small Business Television Network.
I've been training companies on how to use social media to connect with their audience for three years now, and saw an opportunity to reach out to small business owners and show them how they can integrate their marketing and public relations with so…
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Added by Jim Durbin on March 8, 2009 at 11:30pm —
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One of the biggest criticisms of social media is a lack of results. Sure, we know that sites like recruitingblogs.com bring us value, but naysayers want to know how many hires we've made for the time spent.
It's not always easy to get those numbers. It can be hard to track, and when you do track them, you don't necessarily want to pass that number on to competitors. Luckily, Rehabcare was open to me talking about their success.
My latest column is up on ERE.net on how…
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Added by Jim Durbin on February 11, 2009 at 9:48am —
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My trailer for using Twitter to hire is up in the video section. It contains a secret to using Google to find profiles in Twitter. Well, it may not be a secret, but it's certainly not something widely known by marketers.
One of the keys to my success over the past three years has been the steady application of recruiting skills to marketing problems, and the steady application of marketing skills to recruiting problems. Those two paths came together on the Social Media Headhunter Series, and I'…
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Added by Jim Durbin on February 9, 2009 at 7:13pm —
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SEO MOZ has a jobs marketplace - search and social media positions, you can post and upload resumes.
There's a position over there now for
Authority Domains for a Social Media Specialist - remote. To apply, click on the link and then click on the Apply Link.
The ideal candidate would have the following qualifications;
-3+ years work experience in related fields
-Bachelors Deg…
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Added by Jim Durbin on January 27, 2009 at 8:39pm —
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Chris Rottler applied to a position he found on the JobsinSocialMedia job board, and he's now a digital strategist at a PR Firm. So one, if you're a company looking to hire, it's the {ahem} blue box to your right, and two, if you're a candidate, hopefully these answers shed some light on what companies are doing. Congratulations, Chris.
1. You were hired from an ad here on JSM. What was the process to apply? resume…
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Added by Jim Durbin on January 18, 2009 at 11:44pm —
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