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Social Media changes faster than a texting teenager.  Every day I figure out something, only to have 10 other things to figure out.  Keeping up is, to say the least, difficult.  Try this new feature, link to that, do the other thing and did you get that update implemented…

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For this post, I am going to talk about the overall philosophy I have about social media. This is the direction I believe social media and communication is heading and my personal goal, through this rapidly changing world, is to hang on the the spirit of the philosophy, since rules, procedures, what's hot and what's not changes daily.  With that boring…

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Do you need to increase sales? Do you think you have exhausted all your good leads? Then it is time to shift your focus. Dig in to your current customers, you know, the ones you have already sold. But you sold them already, right? Can you up-sell them? Can you sell them an add-on? Can you extend the contract? Did you ask for a referral? If you answered "no" to any of…

Linkedin.  We all know it and many of you will read this blog on Linkedin.  But do you know the real power of Linkedin?

I have been working with social sites since the days of MySpace (RIP, lol).  Facebook, MySpace, Google ads and whatever else I could do to get music out there, I tried.  I have had a Linkedin profile, but I really did not do much with it.  Until this year.

Here is an overview.  Linkedin offers Personal Profiles, Company Profiles, Group…

Big Bear Lake, California. It is Memorial weekend and we kick off summer officially here.  Boats on the lake, BBQ's everywhere, yard sales galore.  Every restaurant wooing customers with events and specials so that their place is the one to remember all summer.  So instead of choosing to play the usual establishments, I choose a place called Le Dolce Vita Wine Tasting Room.  It is their one year anniversary.  They are, in Big Bear terms, new.  They do not serve whiskey or food.  They do not…

  I had the pleasure today to speak with Johanna Lack at Taste of Temecula, an online magazine dedicated to spreading the word about what a fabulous place Temecula, California is.  I have been promoting a "tour" of Temecula wineries which I plan to play music at this summer.  Johanna contacted me and inquired if I would be willing to write about it for Taste of Temecula.  Now I…

William Hard - New media Marketing - Big Bear city, CA

In this blog, I will outline the necessary tools need BEFORE you set up your Social Media presence.  Many business owners today know they need to have Social Media but are really unaware of how much it takes to really set your business up right.  The benefits can be greatly rewarded, as long as 2 principals are adhered to, pre-plan and maintenance.  

This article is dedicated to…

William Hard - New Media Marketing - Big Bear City, CA

Many business owners today are hearing about Social Media.  They want it, but do not understand exactly how to use it. Do I set up a Facebook page? I already have a website and pay my local phone book company for a listing, they set up everything for me. Why am I on Yelp?  Why on earth should I Twitter? Phone apps are for kids (read under 40 here). these are questions that I run into all the time.  I personally come from a family…