Suzanne McDonald's Page

What Will "E-Commerce 2.0" Look Like in the Next Few Years?
Some highlights from the MITX panel at the Microsoft NERD Center in Cambridge, MA

“Advertising within social media is different from community-building: It's about demand-generation. Search, on the other hand, is really about demand-satisfaction.”
-- Brian Eberman - CEO, Avenue 100 Media Solutions

“Need to focus on value proposition, grow and evolve, keep ear to consumer, and keep adding value.”
-- Scott Savitz - CEO and Co-Founder, S… Continue

These will outlast any link-building, SEO, or other short-term techniques.


Timeless Search Marketing and Social Media Tips

* Be up-front about who you are and what you do.
* Use the words that searchers are using.
* Be honest. No one likes being mislead.
* Be yourself. People do business with people, not institutions.
* Provide useful information in a concise manner.
* Consider how you like to be treated and pay it forward.
* If you're not sure, ask for advice.
* Be considerate of peop… Continue

Blogging approaches and tips from Compendium Blogware founder Chris Baggott at the Boston SEO Meetup

Keep in mind
Most blog readers are first-timers, very few are subscribers
People are telling you their problem, really blogging for 1st-time visitors
People want to read how you’ve solved a problem like mine
Talk in language of your customer, talk about what you’ve done
Talk about what the customer cares about
Be pithy
Have bold calls to action

More posted at… Continue

"You know you should eat right and exercise. Great content requires frequency and diligence" -- Compendium Blogware founder Chris Baggott at the Boston SEO Meetup

More posted at Blog.DesignatedEditor.com