In my previous post in this series, I discussed how blogging and tweeting were key elements to sharing my expertise on intranets. Additionally, I discussed the value of spending time outside of my “day job” exploring social networks, developing ideas about how they could be useful in business, and volunteering on the social media committee at my company.…

When people ask me what I do for a living and I tell them I’m a Director of Social Media for a digital agency, they usually respond with 1 of 2 questions:

1) Does that mean you get to play on Facebook all day?

-or-

2) How did you get that job?

While the answer to the first question is simple and a resounding “No!” (see this infographic on A…