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Cynthia Smith's Discussions
How does one make a case for social media to a client?
9 Replies
Started this discussion. Last reply by Lindy Asimus Oct. 7, 2009.
Cynthia Smith's Page
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Perhaps the key is to have them think about their business from the point of view of their customers. Those customers who expect them to find them where *they* are... could be a growing segment of their potential future business. Depending on their…
Hi there,
Thanks for the responses. The ideas are excellent and spot on. I find making the case internally is sometimes more difficult.
I'm with Hery and Cathy - ask questions. Lots of them. Make the client define their marketing & business goals. Then help them meet those goals with the tools that are best for the situation.
I'm right there with Hery. Clients keep asking for social media projects, like it's gravy ladeled onto their brand.
That strategy just isn't successful - it's like trying to "do" SEO after you've built the website.
I would avoid using the word "social media", listen to the client's needs, then begin constructing solutions from some "social media" tools- and eventually other non-social-media tools. The goal would be to have them help you construct their social…
Develop a white paper based on their current business needs, demonstrating a
proposed ROI/cost benefit analysis
bit.ly/3kuiuV
Alice
Hi William,
I think the "audit" is a good idea. However till now I don't think that's any good indicators as to what checks needs to be done, and the purpose of it.
I would conduct a small preliminary social media audit of the business. I would go on-line and find out everything about the company and their products. I would use various tools from tweetbeep to Whostalking to try to find information that may not…
Good question. I would begin by asking what are the objectives of our overall marekting strategy? Are we meeting or exceeding those objectives? If not, where are we failing? How can we measure the impact?
Then I would start to look for opportunitie…
If a client is not completely sold on social media but feel they need it. How does one make a compelling argument for the use of social media?
Note: the client can be external or internal?
Comment Wall (2 comments)
- At 8:34pm on July 26, 2009,
Cynthia Smith said…
- I am looking forward to using this resource.
- At 7:42pm on July 26, 2009,
Cathy Y. Taylor said…
- Welcome to Jobs in Social Media. I'm sure you will find this to be a valuable resource as I do.
Profile Information
- Classify Yourself: I am a
- Blogger, Consultant, Strategist
- Current Job title?
- Project Manager
- Whats your dream "Social Media" Job ?
- Project/Program Manager for Social Media
- LInk to your resume (i.e. blog or LinkedIn profile) or website
- http://www.food4talk.com
- Location: (city, state, country)
- Chicago, IL
- Tell us more about yourself?
- I don't know why it's so difficult to talk about myself. I give opinions about things all day long. Suffice it to say, I find all of the SM (social media) quite interesting.
A few days ago, I tried to connect the dots with facebook, blogs, and twitter accounts and it was an interesting connection. Although, it may have look chaotic to someone else, it made perfect sense to me.
Finally, I have spent time runnng various social media campaigns for a local alderman and creating a social media strategy for a number of individuals and small businesses.
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