Posted Mar 03
Sig Sauer

Social Media and Content Coordinator

Newington, NH, United States Full Time

Do you love telling stories? Do you have a passion for social media and email marketing? Do you want to craft meaningful content about the shooting sports and defense industries?

We are seeking a Content and Social Media Coordinator to own, develop and deliver key content, social media and marketing assets. Social and email marketing experience, strong attention to detail, time management, organizational and communication skills are essential. Telling a great story through incredible imagery and exceptional copywriting is vital. Experience in content administration, marketing concepts and the travel industry is preferred. This is a hands-on position for someone who thrives in a fast-paced, team-focused, deadline-driven environment. This role is based out of Newington, NH.


  • Responsible for all aspects of social media marketing including, but not limited to daily content creation, timely and effective engagement with posts, editorial calendar production, promotions and giveaways
  • Manage social media ad campaigns including budget
  • Contribute to SIG’s blog from content creation and editing to sourcing of new material to successfully position SIG as an industry leader
  • Responsible for managing aspects of internal communication platforms including, but not limited to, a quarterly newsletter creation, a monthly digital editorial newsletter, copy writing and editing, editorial calendar production.
  • Manage import/export of various subscriber lists in multiple systems
  • Create meaningful marketing copy catered to the customer’s needs
  • Responsible for some digital assets including photos and video, website and email photo selection, guide photos and budget, photo library system, and improving efficiencies throughout
  • Stay up to date on social media and email marketing best practices to successfully position SIG Sauer as best in class


  • 2-3 years’ experience
  • Understanding of social media and email marketing required
  • Knowledge of the firearms and outdoor industry preferred
  • Possess strong attention to detail and robust communication skills
  • Proactive problem solving approach with changing priorities in a fast paced environment
  • Proven critical thinking and collaborative skills
  • Ability to create and implement plans, processes and procedures
  • Experience with HTML, CSS, Adobe Suite, Mailchimp, Wordpress CMS, email automation and segmentation highly desirable

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