Posted Feb 17
Green Flash Brewing Company

Social Media Coordinator

San Diego, CA, United States Full Time

Green Flash is looking for a results-driven Social Media Coordinator to plan and execute our social media strategy, develop social media content, and program all social media and distribution channels in an effort to build brand awareness and loyalty, increase traffic flow to linked pages, and ultimately result in sales conversions online and at retail.

  • Develop and implement social media strategy and best practices across various platforms (e.g. Facebook, Twitter, YouTube, Pinterest, Instagram, LinkedIn, Google+, Tumblr, Vine, etc.)

  • Develop and implement daily, weekly, campaign-driven and long-term social media content strategy

  • Execute the social media plan utilizing tools such as Sprout Social, WordPress, Mailchimp, etc.

  • Write social media content that is consistent with the Green Flash brand voice

  • Work with Project Manager to ensure editorial calendar deliverables are on track

  • Work with creative team to request, develop and apply imagery that is consistent with the brand messaging

  • Track, measure and report results; use data to optimize and evolve our social marketing strategies

  • Grow the brand’s social media audience & engagement across all channels, and create a sense of community among top contributors – engage with audience/community and respond/react to comments appropriately

  • Monitor social media trends, tools, apps, and effective benchmarks for measuring the impact of social media techniques

  • Monitor social media forums, chat rooms and community platforms (blogs, etc)

  • Develop content and draft copy for weekly e-newsletter sent to national and regional consumers

  • Distribute and track weekly newsletter dissemination via MailChimp software

  • Implement strategy to grow newsletter database

  • Suggest, organize and execute social media hosted contests and giveaways

  • Become a brand ambassador and advocate of Green Flash in social media spaces, engaging in dialogues with our audience where appropriate/when directed

  • Own and update brand’s social media dashboard and report success and lessons learned; actively “listen” to the social media community and regularly report findings.

Desired Skills and Experience

  • 2+ years of social media management for a brand, website and/or media company

  • Bachelor’s Degree in marketing, communications, advertising or related degree

  • Understanding of the craft beer industry, experience working in the craft beer industry is a plus

  • In-depth knowledge of social media for business use and technical familiarity with popular social media platforms and tools and their respective participants (Facebook, Youtube, Twitter, Instagram etc.)

  • Team player, with the confidence to take the lead and guide and educate other departments when necessary on social media tactics and strategies

  • Good technical understanding of web tools including tools currently in use including WordPress, SproutSocial, MailChimp, Microsoft Office, with an ability to pick up new tools quickly

  • Solid knowledge of search engine optimization principles and best practices

  • Excellent copywriting and communication skills; working knowledge of writing for SEO

  • Experience working with advertisers on social campaigns a plus

  • Editorial and/or a marketing/PR background helpful

  • Ability to develop a genuine passion for our brand and products

  • Ability to travel 10%, and work nights and weekends and needed for industry-related events

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