a social media talent marketplace
Recently, I had a client come to me wanting me to create a profile and a fan page based around the number of incidents involving competitiors "sticking" it to their brand on-line. Presently, this client is on Twitter, LinkedIn, Facebook fan page, and is within other communities. I advised the client against creating a page that would point toward some of his products issues or flaws. This would become a self destructive act. In short, I advised my client to address each issue as it appeared within the social web venues and examine his present business operations for flaws.
Many have clients who are like above. Part of me as a social media explorer wanted to experiment with the above idea...and see if it actually worked-Give your brand detractors a place to come, and confront them!
Would you encourage a client to create a social networking profile or page on the premise of getting back at your brand detractors?